Tony Zambito

MAY 20, 2012

The adoption of research-based modeling of buyers that leads to buyer personas has been mixed. Specifically it calls for the type of qualitative research that is grounded in a robust understanding of goal theory. However, it ups the game for companies to be even more relevant than they ever had to be in their existence.

Buyer Personas 100

Buyer Personas Lead Ranking Demand Generation Agencies Ideal Customer Profiles 100

Hubspot

AUGUST 7, 2019

What distinguishes a webpage as a landing page is its objective — the purpose of a landing page is to convert visitors into leads. The differentiating component of a landing page is that it contains a lead form that asks visitors for their contact information, typically in exchange for something the visitor values.

Landing Pages 101

Landing Pages Paid Content Click Rate Trigger Marketing 101

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Valasys

MARCH 19, 2020

On the flip side if the main goal of your content strategy is lead generation, then your content KPIs can include metrics such as downloads, form submission, phone calls & similar other metrics. The entire point of content marketing is to build a relationship with potential customers to generate leads.

Paid Content 59

Paid Content Top of Funnel B2B Marketing Planning 59

Online Marketing Institute

NOVEMBER 1, 2010

Top 10 Tips for Lead Nurturing Success RSA and Social Media: Nasza-Klasa in Poland A Look Inside the Sketchbooks of 12 Top Designers - Stefan Sagmeister The Status of Social Media in the Middle East Straight from the Arabian Horse’s Mouth in Cairo Bees’ Views on Brand Building Financial Services: Transparency through Social Media?

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Single Grain

JULY 5, 2023

For example, “Can you explain the theory of relativity?” For example, instead of saying, “I’m wondering if you can tell me about the theory of relativity,” you could simply ask, “Can you explain the theory of relativity?” Write a 500-word explainer blog about how to play my game app.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Single Grain

OCTOBER 20, 2020

While many people bought into the concept of the eight-second attention span, the BBC and Ceros have since ripped the theory to shreds: “Think about it. Why are more people spending longer hours playing video games ?” Quite often, brands offer interactive content as a lead magnet to collect email addresses.

Paid Content 145

Paid Content Paper Content Interactive Marketing 145