ANNUITAS

APRIL 11, 2011

I recently had the opportunity to attend the Sales 2.0 The conference was full of great content and information on the state and the future of B2B Sales. It also allowed me the opportunity to mingle with many great B2B sales people, which is a departure from my norm of usually interacting with B2B Marketers. the sales person).

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

ANNUITAS

DECEMBER 16, 2014

However, many organizations still do not realize that the buyers are not just outpacing B2B marketers in terms of sophistication; they are also doing the same to B2B sales people. As mentioned in the previous prediction, according to Forrester, less than 15% of B2B organizations are connecting with their customers with effective content.

Forrester 100

Forrester Demand Generation Top of Funnel Marketing & Strategy 100

ANNUITAS

JANUARY 31, 2024

They associate go-to-market with short-term, transactional behavior — i.e., driving immediate sales — and they view marketing and sales spending as an expense, not as an investment. It unifies not only demand marketing, but also interactions of both sales and customer success.

Cost 130

Cost Marketing Analytics Tools Top of Funnel Lead Ranking 130

ANNUITAS

OCTOBER 26, 2020

Change our new logo sales motion – no longer relying on in person events, face-to-face white-board sessions and dinner conversations. If you’re a CRO and/or sales leader – CHECK. Define and align sales and marketing goals (especially KPIs!). I commend my team, colleagues and peers for rising to the challenge! You’re (hopefully!)

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147