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A Guide to Marketing Automation

Zoominfo

The great thing about automation platforms is that they can be as involved or uninvolved as you’d like. Ultimately, your marketing automation platform can guide leads through the marketing funnel, setting them up to eventually make a buying decision. Be sure to ask about different training options before committing to a vendor.

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The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Kabbage

As marketers strive to drive revenue, they focus on crafting campaigns that impact the entire funnel—from the top, to the bottom. Bizible classifies this full-funnel approach as Pipeline marketing , the next evolution of lead generation that focuses on connecting marketing and sales data to enable decision-making and goals based on revenue.

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A Guide to Marketing Automation

Zoominfo

The great thing about automation platforms is that they can be as involved or uninvolved as you’d like. Ultimately, your marketing automation platform can guide leads through the marketing funnel, setting them up to eventually make a buying decision. Be sure to ask about different training options before committing to a vendor.

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Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark Consulting

Creating the proper conversion architecture is so critical to a company’s bottom-line, I wonder why more attention isn’t paid to this crucial element of funnel optimization. If you’d like to learn more about our conversion management approach, click here. How to implement A/B tests and what factors to consider.

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Why VP Sales Leaders Need Social Media Engagement, Too

Oktopost

It’s of the utmost importance that sales leaders open the communication channel with marketing , in order to have a good understanding about the processes and tools marketers use to generate high-quality leads, especially when it comes down to a VP Sales managing the full sales process from qualifying leads (MQLs) to closing business.

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3 Marketing Technology Hurdles in 2019 and How to Avoid Them

SmartBug Media

In this article, I highlight a few key ideas to think about when you’re considering how to create a content strategy. According to Reachforce research, every year, up to 18 percent of phone numbers change, 25-33 percent of email addresses become outdated, and up to 66 percent of people will change companies or job functions.

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Why Sales Needs Social Media Engagement Insight

Oktopost

If this doesn’t sound familiar, I promise this will make more sense as we talk more about the importance of having good quality leads when it comes to the sales process and knowing what leads to prioritize. Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research.