funnel Price Related Topics 
Industrial Marketing Today
JUNE 12, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?
Industrial Marketing Today
FEBRUARY 3, 2012
Now it boils down to price and delivery time. You can talk value until you’re blue in the face but your customers and prospects will push back on price. It is too late by then. Your industrial website has missed a great opportunity to frame the discussion in their minds in the early stages.
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Industrial Marketing Today
FEBRUARY 12, 2012
Lead nurturing is usually done by sending out helpful content to prospects and moves them from the top of the funnel (ToFU) to the bottom of the funnel (BoFU) where they are ready to make a purchase decision. Read my earlier post, “Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity.”.
Industrial Marketing Today
OCTOBER 21, 2010
Notice how marketers are now talking about quantity of quality leads and not just filling the top of the funnel. SaaS (software as a service) systems are greasing the skids: Subscription pricing eliminates the need for big upfront costs and allows marketers to prove ROI quicker. Making a strong case for inbound marketing.
Industrial Marketing Today
JULY 2, 2012
Inbound marketing tactics such as SEO and other content marketing strategies do fill the top of their sales funnel. Manufacturers usually want their industrial marketing to generate leads that result in RFQs as quickly as possible. There are several benefits to offering 3D CAD models and 2D CAD drawings on an industrial website.
Industrial Marketing Today
JULY 29, 2010
This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group.
Industrial Marketing Today
MARCH 16, 2012
Step 2: Show them why it is a bad idea to treat all leads the same and jump right into creating a detailed price quote or RFQ. Hardcore numbers and statistics are powerful tools in convincing skeptical technical decision makers. See my article, “Inbound Marketing Must Set the Table for Industrial Sales.”.
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