Remove Funnel Advertising Remove Newsletter Remove Paid Social Agency Remove Twitter
article thumbnail

How Marissa Lovell uses ConvertKit to grow her thriving local newsletter in Boise

ConvertKit

It was the perfect introduction to the voice behind one of Boise’s most popular local newsletters, From Boise. Marissa Lovell, creator of local newsletter From Boise. But running a successful (and profitable) local newsletter doesn’t require a huge budget or a crack media team—just an email platform and some good old-fashioned grit.

article thumbnail

Unveiling Meta’s contribution to top-of-funnel relative ROAS

ClickZ

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. I also discuss what makes it great for top-of-the-funnel brand awareness. Meta has emerged as the only viable option for this.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Essentials for Paid Media Plan with Examples

Oktopost

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. Owned media includes channels a brand controls, like its website and social profiles.

article thumbnail

Top Five Content Marketing Strategies for Technology Companies

KEO Marketing

Did you know that content marketing could help your technology company reach both current and prospective customers? At the top of the funnel, a blog should focus on the customer, be engaging, and educational. Email is another popular marketing strategy for tech companies. Use paid social media.

article thumbnail

How to Get More B2B Traffic and Leads with Effective and Relevant Content

Valasys

However, if done effectively, it might help your company outperform the competition and expand dramatically. According to a study, in comparison to traditional advertisements, 70% of internet users learn from content before purchasing a product.”. Assure Visibility for B2B Content via Paid Advertising.

article thumbnail

Video Marketing for Business in 2021

Oktopost

81% of companies implemented video in their marketing strategy, a 63% boost from 2019. Animated branded videos and advertisements are one of the hottest marketing trends in 2020 , continuing into 2021. One trendy format for B2B companies is animated explainer videos. Funnel Videos. Social Video.

article thumbnail

The Step by Step Process for B2B Content Syndication

Directive Agency

As content marketers, it’s our job to educate and nurture our different level readers to move them further down the funnel. If you know where and how to syndicate your content, you can leverage each piece as a powerful lead gen funnel. Content Cards for Twitter. That’s where content syndication comes in handy.