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The New Rules of Lead Generation: Book Review

The Effective Marketer

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. New and Old Rules. I have read the other David Scott (the one with Meerman in the middle) book “ The New Rules of Marketing and PR ” and know that he has started a series of “new rules” books and eBooks.

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The New Rules of Lead Generation: Book Review

The Effective Marketer

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. New and Old Rules. I have read the other David Scott (the one with Meerman in the middle) book “ The New Rules of Marketing and PR ” and know that he has started a series of “new rules” books and eBooks.

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

Organic and paid search are certainly not new for B2B marketers, but the increase in digital consumption and the growing importance of the corporate website is prompting B2B marketers to invest more heavily in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) similar to their B2C counterparts.

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Google Ads Headlines that Won’t Be Ignored

Anyword

Google is the number one advertising platform for both PC and mobile when it comes to pay-per-click models. Google controls 92% of the search engine market , which provides a massive audience for the paid ads that show up at the top of the page. . Google Ads is the official name of the Google advertising platform.

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The Ultimate SEO Audit: Find and Fix the Issues That Are Tanking Your Traffic

Optinmonster

Without enough traffic, the rest of your digital marketing and sales funnel is useless. Organic traffic is far cheaper to acquire than advertising, so you must make an effort to rank in searches. There’s a full toolkit of on-page SEO optimization tools, schema markup, search appearance settings, link assistant, and more.

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The Step by Step Process for B2B Content Syndication

Directive Agency

If you’re familiar with the 80-20 rule of content marketing, you know that the real work doesn’t start until after you’re done writing. The 80-20 rule states that roughly 80% of your success should come from roughly 20% of your work. Social Media Based Content Syndication. Content Cards for Twitter.

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Is Machine Learning the Future of Marketing? Experts Weigh in.

QuanticMind

Why do 97% of marketing influencers believe the future of digital marketing will involve human marketers working with machine learning-powered automation? Thought leaders in PPC, social and mobile marketing explain in this in-depth survey. Where is digital headed? Not necessarily. Data + experience.”