Confessions of a B2B Marketer

JULY 5, 2023

What is your customer acquisition funnel and how can paid social fuel this fire? Where can you add friction to your sign up process to increase the amount of resources you invest in those customers that are willing to pay? What can you put on your SEO optimized pages to SHOW Google that people like you?

Word of Mouth 40

Word of Mouth Paid Social Agency Top of Funnel Digital Marketing Funnels 40

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. For other marketing departments, the belt is tightened; the budget has to be tweaked, poked, and prodded to make it work with the available resources while simultaneously getting the job done.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Pam Didner

JULY 5, 2020

Sales and marketing teams collaborate to identify target accounts (customers) who will benefit the company the most. Marketing will continue to focus on the top of the funnel and build brand awareness is still critical. Marketing focuses on the top of the purchase funnel whereas sales aim at the bottom of the funnel.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Facebook Vs. Google.

Marketing Attribution 102

Marketing Attribution Enterprise Management Work Management Marketing Management 102

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 81% of companies implemented video in their marketing strategy, a 63% boost from 2019. Animated branded videos and advertisements are one of the hottest marketing trends in 2020 , continuing into 2021. Funnel Videos. Source: ImpactPlus.

Paid Content 70

Paid Content Video Marketing Work Management Marketing Management 70

Single Grain

NOVEMBER 8, 2023

Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. But in an ever-changing environment where bids rise and new ad types become available, advertisers struggle to stay up to date with the latest changes. That’s where a paid social media agency comes into play.

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Sprout Social

JANUARY 2, 2019

Don’t make the mistake of diving into the new year without a concrete social media marketing plan. This guide covers everything you need from A to Z, serving as your go-to resource for your social strategy in 2019. These metrics can be found in Google Analytics. Organic social. Paid social.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Conversica

AUGUST 13, 2018

Below are a few formulas to help you figure out conversion rate given your companies goals: New revenue goal / avg. Once you set a company-wide standard for lead conversion, you need to take steps to continuously improve your lead conversion rate. Did you know that companies that publish 16 or more blog posts per month get almost 3.5

Paid Content 53

Paid Content Conversion Paid Search Agency Lead Ranking 53

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. Organic traffic, as opposed to paid traffic, is website traffic that is gained through means which is not paid for by the website. Hold those horses! What is PPC? Benefits of PPC.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Directive Agency

APRIL 19, 2017

B2B sites are, as a whole, publishing content more frequently every year to keep up with Google’s changes. But Google isn’t the one putting money in your pockets. Being satisfied with impressing Google isn’t enough. On the other hand, social users trust what people post on personal profiles more readily.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Single Grain

APRIL 4, 2022

Data-driven insights provided by top analytics agencies help marketing teams consistently measure the impact of their marketing strategies and benchmark their own efforts. As a result, they can determine the specific areas that demand more time and resources for the success of their marketing campaigns. Top 8 Analytics Agencies.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Paid Content 52

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. To stand out from the competition (there are 17,000 SaaS companies in the U.S. SaaS brands are exploring alternative marketing methods — like native advertising. And how’s that going? ?

Advertising Agencies 97

Advertising Agencies Paid Search Agency Facebook Advertisements 97

Contently

MARCH 21, 2023

Yet content attribution models can look different across companies. These models can take time to build, especially for newer companies without mature content. It’s challenging to track self-education because customers often educate before they are in a serious stage of the funnel. They self-educate!

Top of Funnel 175

Top of Funnel Multi-Touch Attribution Paid Content Multi-Channel 175

Martech

NOVEMBER 15, 2021

Using sophisticated proprietary algorithms to blend different types of data, these platforms can provide marketers with valuable insights into how to better allocate their resources. Built 100% on the Salesforce platform, Full Circle Insights offers multi-touch attribution, comprehensive funnel metrics and lead management technology.

Marketing Attribution 111

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 111

Single Grain

APRIL 14, 2022

market, you might need an agency to help bring attention to your project. There are plenty of Web3 influencer agencies available to help you, but not all of them are of the same caliber. TABLE OF CONTENTS: ↓ What Is a Web3 Influencer Agency? Top 5 Web3 Influencer Agencies. Why Use a Web3 Influencer Agency?

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Ad Agencies 52

Single Grain

JUNE 1, 2023

Among the myriad of advertising platforms available, LinkedIn has earned its title as a powerful tool for connecting with professionals and decision-makers in various industries. It is a safe space for professionals (including advertisers) to “cold-message” people, extending an offer. There are plenty of benefits of LinkedIn Ads.

Linkedin 52

Linkedin Paid Search Agency Ads Cost Per Click 52

Convince & Convert

SEPTEMBER 21, 2010

Fourth – what are the operational/resource concerns? I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 157

Social Media Media Paid Content Work Management 157

LeadsRX

MARCH 12, 2021

Days later, he sees a Google ad for the same product. People don’t typically convert from just a single advertisement anymore. Google also takes 100% of the credit for conversions in the same way. If Rob’s purchase was $200, the Facebook ad gets credited with $100 while the Google ad gets credited with the other $100.

Marketing Attribution 98

Marketing Attribution Multi-Touch Attribution Multi-Channel ROAS 98

Contently

DECEMBER 5, 2017

You can’t manage an enterprise content operation over email and Google Drive. Using a simple setup with Google Analytics and Marketo could work fine, but you need to make sure the platforms talk to each other so you can track how top-of-funnel engagement impacts down-funnel conversions. Technology.

Top of Funnel 167

Top of Funnel Trends Content Marketing Planning 167

Webbiquity

MARCH 29, 2016

This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). But it may also be a problem with basic B2B social media marketing strategy.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Single Grain

JUNE 5, 2023

With its large user base and global reach, Facebook has positioned itself as an indispensable tool for businesses leveraging the power of social media marketing. So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. Advertising on Facebook is similar to Google Ads.

Paid Content 89

Paid Content Advertising Agencies Facebook Advertisements 89

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Valasys

MARCH 19, 2020

Defining, monitoring & optimization of the top of funnel KPIs, middle funnel KPIs and bottom-funnel KPIs can help in strengthening the sales pipeline & boosting the revenue generated. Google ranks the pieces of content in order of relevance to the online users based on the philosophy of E-A-T.

Paid Content 59

Paid Content Top of Funnel B2B Marketing Planning 59

Valasys

DECEMBER 11, 2019

When one thinks about how to market to a software company, it seems like a colossal task. In an era of Martech, B2B companies are amplifying their list of mega-success stories by stepping into the software subscription business. Run the pay-per-click (PPC) advertising: PPC advertising helps drive targeted traffic on your website.

Marketing Budget Creation 59

Marketing Budget Creation Planning Marketing Plans Marketing Budget 59

Single Grain

AUGUST 24, 2022

The number of advertising services is increasing day by day. This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. TABLE OF CONTENTS: ↓ What Is an Advertising Agency?

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

Sprout Social

APRIL 20, 2020

As a social media specialist at Circa Interactive, a digital marketing agency for higher education, I’ve worked through this process with a plethora of universities. Let’s start by looking at the types of content that tend to work best when shared via paid media campaigns. Types of social content to share on organic media.

Paid Content 119

Paid Content Social Media Brand Identity Branding 119

Vidyard

OCTOBER 27, 2019

This means that if your viewers click and watch a two-minute video, those two minutes will end up making your site content more sticky, and thereby more likely to appear in Google search results. You can embed videos on relevant pages, like your homepage, about section, product pages, pricing section, and support channel.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

This means that if your viewers click and watch a two-minute video, those two minutes will end up making your site content more sticky, and thereby more likely to appear in Google search results. You can embed videos on relevant pages, like your homepage, about section, product pages, pricing section, and support channel.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Convert

OCTOBER 27, 2021

Or maybe you have a budget for ads, but you’re struggling with paid traffic as the competition for ad space rises and you’re finding it harder and harder to compete? It doesn’t matter if you’re a small business or an enterprise company, A/B testing can help you get ‘more’ from all of your marketing efforts. A/B Testing?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Brandpoint

JUNE 24, 2021

PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. B2B is a term referring to companies who sell products or services to other companies rather than direct to consumers. At the top of a company’s marketing team is the CMO.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Single Grain

NOVEMBER 16, 2023

Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales. Moreover, producing high-quality content positions your SaaS company as an authority in your industry, which leads to higher organic rankings and traffic.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Single Grain

MAY 19, 2023

You might think that as long as your content is better than average, you have a good chance of ranking on the first page of Google. Provide valuable content in exchange for contact information to build your email list and nurture leads further down the sales funnel. Unfortunately, that’s usually not the case.

Inbound Marketing 52

Inbound Marketing Paid Content Marketing AI Lead Ranking 52