The Effective Marketer

NOVEMBER 3, 2011

Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics. Sure, interactive marketing and new shiny toys are great, but beware of untested tools and tactics.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool. The Forrester Research Report can be downloaded for free thanks to Neolane. Clean Email Data.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

The Effective Marketer

MAY 3, 2011

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. New tools on the block (social media monitoring and others are the likely candidates) may have a tough time showing solid ROI, therefore their purchases being delayed.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

MAY 27, 2015

Structuring your data collection based on the outcome will help you remain focused and work towards the outcome you need, i.e. a useful tool. Other than Googling the heck out of your competitor, another great online tool for competitive research is LinkedIn. in an effort to give a 360 degree view of the competitor as a company.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Design #7 Email Sender: Omniture Email Title: A Recipe for Relevance What I Like: Clean, nice looking header containing image of the whitepaper and download button.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

JULY 5, 2009

Why keep creative briefs a tool for only your marketing department to use? Make working with copywriters work for you by using a creative brief. Sandra told us some interesting stories about having to use creative briefs to manage outsourced copywriters. Great idea!

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100