Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The ROI Guy

OCTOBER 15, 2014

Forrester indicates that for each typical sales rep, $130,000 is spent annually on sales enablement, training and support, trying to make each rep smarter, faster and more powerful. For each unique selling situation, the right value storytelling, insights, quantification and content are all essential. https://www.linkedin.com/groups?home=&gid=6776884

Forrester 40

Forrester Budget Programs Peer-to-peer Salesforce.com 40

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. The catchy graphics and simple storytelling technique, focused on how the tool helps in solving a problem rather than listing out product features, is perfect for grabbing audience attention. Guest post by Cheryl Joy.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

B2B Marketing Zone Posts

MAY 3, 2010

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. Occasionally I feature examples of business storytelling that seem particularly effective and I wanted to highlight this 3-minute video by Dan Heath on behalf of the charity The Girl Effect. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40