Buzz Forrester Salesforce.com Storytelling 
Webbiquity
MAY 23, 2017
According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. The catchy graphics and simple storytelling technique, focused on how the tool helps in solving a problem rather than listing out product features, is perfect for grabbing audience attention. Guest post by Cheryl Joy.
B2B Marketing Zone Posts
MAY 3, 2010
In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. Occasionally I feature examples of business storytelling that seem particularly effective and I wanted to highlight this 3-minute video by Dan Heath on behalf of the charity The Girl Effect. Thanks Chris!
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