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Content + Intent Data: Informing Content Based on Interest

Content4Demand

If an account is showing high interest based on topics, it could qualify or score high enough to become an MQA for sales to further qualify. Intent also can help sales significantly—for example, if the sales team has a large number of accounts in their territory, intent can help prioritize those accounts for them.

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Think Beyond PPC, Invest in Revenue-Per-Click Advertising

QuanticMind

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. What should you do to scale up your SEM efforts? If it’s lower, it can be weeded out or bid down to an appropriate CPC.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!). Tune and refine the buying process.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics. Content ROI Statistics. Content Promotion Statistics. Interactive Content Statistics. . Blogging Statistics . . #1. Social Media Examiner. .

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$122 Billion MarTech Expenditure by 2022

Valasys

This statistic was a consequence of a focused study that was conducted by Gartner in August of 2018 where they interviewed 621 marketing leaders spread across North America and the UK. According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022 !

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The Customer Journey Starts Here

GreenRope

To make things less complicated, let’s take a look at some of the different tactics for generating awareness. For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel.

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The Customer Journey Starts Here

GreenRope

To make things less complicated, let’s take a look at some of the different tactics for generating awareness. For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel.