The Effective Marketer
MAY 3, 2011
Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. As part of the adoption issues, the research found out that the top three barriers for using marketing technology are: 49% Cost 47% Uncertain ROI 40% No Budget This makes sense. United States License.
The Effective Marketer
MAY 9, 2011
Larger organizations may even start thinking of a higher level role, of Chief Content Officer , created in order to plan, coordinate the execution, and report on content ROI. The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process.
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The Effective Marketer
MARCH 9, 2010
Design #6 Email Sender: SPSS Email Title: What if you had the power to increase campaign response rates and ROI? What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Not copy intensive and good use of bullet points.
The Effective Marketer
FEBRUARY 3, 2011
Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.
The Effective Marketer
JULY 5, 2009
Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.
The Effective Marketer
FEBRUARY 16, 2011
A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. One data point concerns me. United States License.
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