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Industrial Marketing Today

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Website Personalization BtoB Multi-Touch Attribution SMB Sales Cycle Marketing Budget Creation Sales Management Marketing Budget ABM Buying Cycle More Related Topics >
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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. The trick is to learn how to use all its power.

B2B 60
B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60
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3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

NOVEMBER 1, 2010

Manufacturing marketers do understand the value of a business blog for thought leadership, search engine optimization (SEO), lead generation and community building but proving its ROI has been a challenge. As a result, many of them either ignore blogging as a marketing strategy or wait until their competition launches one. Results: 2.7

Business Blogging 60
Business Blogging Enterprise Management Paid Search Agency ROI 60
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