Vidyard
JUNE 9, 2016
Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. 70% of B2B buyers and researchers are watching videos throughout their entire path to purchase. Get the Report.
Vidyard
JANUARY 8, 2016
And Forrester is taking notice, predicting massive shifts in marketing in the coming year. Forrester Predictions for 2016: B2B Marketing's New Mission. Forrester’s predictions see massive changes in 2016 in four major realms: go-to-customer strategy, the accelerating shift from art to science, tech investments, and B2B messaging.
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Vidyard
DECEMBER 19, 2017
. “Millennials Show A Strong Preference For Short Videos, Compared With Other Generations Of Workers” – A Blueprint For Successful B2B Video Marketing -Forrester. ” – A Blueprint For Successful B2B Video Marketing -Forrester. ” – A Blueprint For Successful B2B Video Marketing -Forrester.
Vidyard
NOVEMBER 30, 2018
B2B buyers are demanding more human, personalized experiences at every touchpoint from search to purchase to support. According to Forrester, video allows financial services companies to showcase their brand’s unique value proposition. ¾ of late-stage prospects who received personalized videos purchased.
Vidyard
OCTOBER 27, 2019
In aligning themselves with Kaepernick, Nike also aligned themselves with the cause, making the purchase of their gear a statement of support for Kaepernick’s cause. million words, according to Forrester Research’s James McQuivey. It was a big picture move that paid off. Video Storytelling Tips. A video is worth 1.8
Vidyard
FEBRUARY 9, 2017
Forrester Report: B2B Buyers Mandate a New Charter for Marketing and Sales. At Vidyard, our team had purchased a piece of technology ease this process; however, it didn’t fully integrate into the team’s daily habits and as a result it never got used. Get the Report. Get the Report. Focus on creation, not on distribution.
Vidyard
MARCH 12, 2015
Maybe it’s on the commuter train home or waiting for the plane to leave the tarmac; maybe it’s at a conference between speaker sessions or at a client site in between meetings. Whatever the reason, the proof is in the numbers: B2B customers are conducting research on mobile. And video plays a big role in this.
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