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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Then you’re done!

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How to Earn Audience Attention With Paid Media: Channel Options & Best Practices

SnapApp

Search Engine PPC. As online video viewership continues to climb, YouTube is another lucrative advertising medium that allows marketers to get in front of an active audience. Forrester data shows that more than one-third of all time spent online is devoted to consuming video content. Lack of Ongoing A/B Testing.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table. They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. and other mobile apps.

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# A tool like this is really great to help direct us in planning out tactics, thanks for brining it to our attention. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Approximately 64% of marketers invest in SEO strategies and tactics. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Key channels that target older online users are Facebook and YouTube. People use YouTube primarily for solutions, entertainment, and learning new things.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

Pharma companies must make it a priority to build a culture of ethics and establish strict internal controls to guide event strategies and tactics. Some of the main digital pharma marketing channels to leverage include: Social media: Build a social media strategy across platforms like LinkedIn, Twitter, and YouTube. Find out more.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . 87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. .