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Think Beyond PPC, Invest in Revenue-Per-Click Advertising

QuanticMind

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. What should you do to scale up your SEM efforts? Such problems for SEM professionals are now a thing of the past.

PPC 40
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See into the Future of Search Engine Marketing at SMX West 2017

QuanticMind

Now that we’ve learned from the Best and Worst of Paid Search in 2016 , let’s look ahead to the year’s biggest SEM trends. Please join QuanticMind at SMX West 2017 at booth #204 to discuss the most important developments in PPC marketing and enter to win an Apple Watch.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Friends of Search Amsterdam. February 4, Amsterdam, Netherlands. 3XE Conversion & UX. MarTech.

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. The second is paid search or PPC advertising. Kathy Tito Dec 8 2010 Hi Michael – I feel very fortunate to have a 5-year experience with B2C SEM/O under my belt.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . Or, at least put it to the test :). . . #10. eMarketer.

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Best of 2009: SEO Tips, Part 1

Webbiquity

Five Tips for Avoiding Deceptive SEO Companies by Small Business Trends. SEO Trends and the Future of SEO by SEO Theory. He also quotes a finding from Nate Elliot of Forrester that there are “an average of 4.7 Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO.

SEO 100
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Social Media Gender Roles Follow Traditional Offline Trends by MediaPost Online Media Daily. You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 B2B Marketing: Red-Headed Step-Child of SEM World?