KoMarketing Associates
NOVEMBER 18, 2014
research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. It should come as little surprise that much of this growth is being fueled by connected mobile devices, but this year’s data does reveal some interesting trends and anomalies, especially in relation to Japan and Korea.
KoMarketing Associates
OCTOBER 22, 2012
Instead of recapping all of the sessions I attended, I thought I’d highlight the top tips, tools & trends I came across. Top Trends from Pubcon 2012. Duane Forrester does a tremendous job of connecting with the search community, talking about the company, what they are doing and how they are improving. Links are Soooo 2011.
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Content4Demand
SEPTEMBER 24, 2021
Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits. More specifically, companies that personalize, according to Forrester, can see a 6% increase in revenue, a 33% increase in customer loyalty and an 11% marketing cost savings.
Content4Demand
NOVEMBER 5, 2021
Intent data also reveals differences in topical interest by account, segment or location to enhance a content strategy, improve overall SEO/SEM techniques and drive more effective campaigns at the bottom of the sales funnel. Marketers can learn where buyers seek content, what topics interest them and what formats are popular.
QuanticMind
MAY 23, 2019
Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. What should you do to scale up your SEM efforts? Such problems for SEM professionals are now a thing of the past.
QuanticMind
FEBRUARY 15, 2017
Now that we’ve learned from the Best and Worst of Paid Search in 2016 , let’s look ahead to the year’s biggest SEM trends. Advisory firm Forrester estimated total US retail sales for 2016 to hit $3.4 Also, save 10% on an All-Access Pass when you use our promo code: QUANTICSMXW17.
Marketing Insider Group
JANUARY 6, 2020
Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. SMX West & East. February 19-20 2020, San Jose, CA and November 11-12, NYC. Adobe Marketing Summit.
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