Forrester Personalization Sales Management Salesforce.com 
Brandpoint
MAY 18, 2020
In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. The new reality is that sales and marketing are continuously and increasingly integrated.
markempa
FEBRUARY 18, 2013
Tweet Customer relationship management (CRM) is defined a number of different ways. With a complex sale, many personal touch points in customer relationship management are present – such as directly answering a question posted on social media or an online forum. Marketing, Sales (and IT) alignment.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Vidyard
MARCH 9, 2017
Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.
Allocadia
MARCH 12, 2020
Today’s marketers need flexibility in order to pivot programs when faced with the cancelation of all in-person events. With global economies bracing for a recession, marketers need to be agile so they can effectively manage their spend to continue driving business impact. .
The ROI Guy
OCTOBER 15, 2014
This weeks’ Dreamforce event, with some 135,000 attendees, brought home the enormous investment organizations make in their CRM solutions and sales reps. But also begs the question – is the large investment in CRM and sales enablement delivering an adequate payback? You are not alone if you are getting mixed results.
LeadSloth
OCTOBER 16, 2009
According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. But – if you decide to hire a Marketing Automation manager – what should you look for, and where do you find them? Let’s try to get a similar list for Marketing Automation managers. Marketing Automation Jobs.
markempa
DECEMBER 12, 2016
Dave Green interviewed Trish Bertuzzi ( @bridgegroupinc ), author of the popular book, The Sales Development Playbook. For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. How Empathy Will Grow Your Sales and Marketing Pipeline.
Expert insights. Personalized for you.
149 
Let's personalize your content