Forrester Open Rate Personalization Response Rate 
Sprout Social
FEBRUARY 17, 2022
Unfortunately, this means one person has to plan, write and monitor email campaigns. And since templates provide structure for email campaigns, it makes personalization seamless. Whatever you decide, be sure to add personalization and strong CTAs. Then track the open and click-through rates to see which emails generate ROI.
Cintell
MARCH 10, 2016
Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Using Personas increases email open rate 2-5 times (Forrester). SiriusDecisions).
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Content Marketing Institute
MARCH 23, 2018
Last year, Forrester wrote an article on messaging apps published in Forbes, which includes a quote that should resonate with all of us who subscribe to CMI’s content marketing methodology: . Capitalize on opportunity for interactivity & personalization in 1-1 content delivery channel. Drive deeper relationships.
Marketing Insider Group
FEBRUARY 5, 2024
Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. Statista) 80% of businesses deem personalization as essential for growth. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. Syndacast) Only 6.9% billion by 2027.
Online Marketing Institute
JULY 31, 2009
These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc. You don’t wait for a cold call to talk to an annoying sales person. Well, people don't want or need these annoying interruptions anymore.
Vidyard
MARCH 17, 2021
KITCHENER, Ontario – March 17, 2021 – As more businesses embrace the shift to remote work and reduced travel, a growing number of sales teams are turning to user-generated videos to connect with customers and share ideas when they can’t be there in person. Forrester Research Finds that User-Generated Video Tools Are Here to Stay .
Vidyard
MARCH 17, 2021
KITCHENER, Ontario – March 17, 2021 – As more businesses embrace the shift to remote work and reduced travel, a growing number of sales teams are turning to user-generated videos to connect with customers and share ideas when they can’t be there in person. Personal video for sales fits perfectly with that value.
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