Forrester Online Marketing Price ROI 
Unbounce
MAY 8, 2019
The challenge is doing this while also producing considerable ROI upgrades for your clients. A 2017 study from SoDA and Forrester asked agencies which strategies would have the most significant impact over the next 2-3 years. This year, Hanapin Marketing’s State of PPC report asked brands what they wished agencies did better.
The Effective Marketer
MAY 3, 2011
Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.
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Convince & Convert
MAY 25, 2010
Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Embrace Math.
The Effective Marketer
MAY 9, 2011
The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. This will save everyone (especially the Marketing Manager) a lot of time and avoid headaches down the road. Like Be the first to like this post.
ActiveDEMAND
APRIL 11, 2017
Proactive customer service has become one of the top trends in marketing in recent years, and the live chat industry is no exception. When browsing a site, they may have questions about products, pricing options, delivery, etc., ActiveDEMAND includes all the tools required to deploy online marketing campaigns.
The Effective Marketer
MARCH 9, 2010
Design #6 Email Sender: SPSS Email Title: What if you had the power to increase campaign response rates and ROI? What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Not copy intensive and good use of bullet points.
Online Marketing Institute
JULY 31, 2009
I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.
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