Marketing Craftmanship
JULY 1, 2013
Merchandising Strategy Precedes Content Development. Proper application of Thought Leadership-based content begins with development of a content merchandising strategy, involving two basic questions: What measurable outcomes do we want our Thought Leadership to achieve (other than having people think we’re smart)?
Biznology
DECEMBER 17, 2020
Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce. Just think of the merchandising possibilities when you know the exact sales history of products by their placement on the shelf or in the machine.
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Buzz Marketing for Technology
APRIL 30, 2013
The bad news is that if you’re considering a replatform, it’s likely because your ecommerce site is highly complex and dynamic, with rich content, targeted merchandising, interactive customer support and advanced search capabilities. The good news is that it doesn’t have to be tricky. Think long-term. Test everything.
Martech Advisor
NOVEMBER 11, 2019
” A quick look at Forrester Research’s customer journey page lists six analysts who cover the space and five reports that have been written in just the past few months. Learn More: Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content. A Multi-Faceted Approach Makes Every Customer Happy.
Content Marketing Institute
MAY 8, 2018
They are highly monetizable: While consumers may be reluctant to pay an up-front fee to download a branded app (as this Forrester report contends) – especially if they aren’t sure how or if they’ll like using it – they may be more willing to pony up a few dollars for valuable in-app enhancements at key moments of need. Click To Tweet.
Convert
FEBRUARY 2, 2022
Furthermore, you can also buy a bottle from your own batch, and you get access to Ambassadors-only merchandise. According to Forrester , 50% of adults will abandon a purchase if you can’t give them a quick answer to their queries. To start with, your name is put on a real Maker’s Mark aging bourbon.
Martech Advisor
DECEMBER 16, 2019
Give them something memorable: When people buy from you, offer them a unique experience or free merchandise that they’ll associate with your brand. A study by Forrester Consulting reported that experience-driven businesses have 1.6 It could be as simple as giving a customized bookmark when people buy a book.
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