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Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

But there’s a range of opinion regarding what Thought Leadership is, and fuzzy expectations with respect to its tangible benefits. True Thought Leaders are those individuals or organizations that define what topics or issues are important, and also provide opinions on those topics (other than their own) that are worth listening to.

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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

Image source: Wikipedia. Give them something memorable: When people buy from you, offer them a unique experience or free merchandise that they’ll associate with your brand. It’s not about implementing every suggestion but letting your customers know that you value their opinion. The Hero's Journey.