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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Forrester’s New B2B Buyer. Chief Marketer’s Annual B2B Lead Generation Survey.

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Think Beyond PPC, Invest in Revenue-Per-Click Advertising

QuanticMind

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. What should you do to scale up your SEM efforts? Such problems for SEM professionals are now a thing of the past.

PPC 40
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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). ClickInsights: Tips on how B2B marketers should leverage social media. Brian Carroll.

ROI 100
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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. Draw your own conclusions after checking out the these 16 intriguing business blogging and marketing statistics and facts. 2: 47 Superb Social Media Marketing Stats and Facts.

Stats 100
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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics. Content ROI Statistics. Content Promotion Statistics. Interactive Content Statistics. . Blogging Statistics . . #1. Social Media Examiner. .

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$122 Billion MarTech Expenditure by 2022

Valasys

This statistic was a consequence of a focused study that was conducted by Gartner in August of 2018 where they interviewed 621 marketing leaders spread across North America and the UK. According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022 !

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? And much more.