Are the 4Ps Still Relevant or In Need of a Major Reset?
The ROI Guy
FEBRUARY 10, 2015
Promotion - Communication to provide information to prospects about the products / services including advertising, public relations, content marketing, and sales presentations, collateral and tools. As a result, according to research a few years back from Forrester, the 4-Ps of marketing are outdated and in need of a major rethink.
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