Crimson Marketing

APRIL 4, 2013

We recently ran across an article about steering your strategic marketing efforts in the right direction by avoiding common B2B marketing misconceptions. Last-click measurement provides an accurate picture of where your marketing dollars are working. Getting in front of the right company makes for successful B2B marketing.

B2B Marketing 100

B2B Marketing B2B Forrester B2B Sales 100

Crimson Marketing

JANUARY 16, 2014

The future of content marketing lies in the video. “ Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to [continue to] rise…Nielsen claims 64% of marketers expect video to dominate their strategies in the near future.” Share your thoughts below! (

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Crimson Marketing

JANUARY 7, 2015

It’s no longer enough for the CMO to focus only on marketing and promotion. The CMO of 2015 must own the customer experience and represent the customer in corporate marketing strategy. . ” The changes CMOs need to see in marketing are powered by technology, which is a function owned by the CIO. Source: Forrester.

CMO 100

CMO Forrester Business Touchpoints 100

Crimson Marketing

MARCH 16, 2015

With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers. Online shopping, predicted by Forrester to exceed $370 billion by 2017, will still account for just 10% of all USA retail sales.

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100