marketing-lead Forrester Related Topics 
The Point
JUNE 5, 2018
Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. for lead management to 3.35 for organization.
The Point
JUNE 23, 2020
B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. Content marketing is dead. * Content marketing is dead. * Change in marketing is an evolution, not a coup. Cold-calling is dead. The MQL is dead. . The MQL is dead.
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The Point
JULY 18, 2014
Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing.
The Point
MARCH 8, 2018
Technology marketers love analyst reports. Sure, they’re expensive to license, but they’re instant fodder for all sorts of content marketing, they bring credibility and name recognition to a campaign, and – bonus – they say nice things about your product. However, in my experience, most tech companies don’t know how to market them.
The Point
SEPTEMBER 25, 2018
Over at the Modern Marketing Blog , Steve Earl offers his theory as to why enterprise marketers choose to switch to a different marketing platform. In the broader market, however, our agency’s experience tells a different story. In the broader market, however, our agency’s experience tells a different story.
The Point
DECEMBER 28, 2017
Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. DGR) What were the biggest changes/challenges for B2B marketers in 2017? (HS) HS) One of the biggest challenges for B2B marketers right now is simply keeping pace with the changes in marketing technology.
The Point
MAY 14, 2012
A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.
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