Vision Edge Marketing

AUGUST 15, 2019

Forrester claims we’re in the age of the customer. Research by firms such as Forrester and Temkin found that customer journey mapping organizations better address opportunities to improve key business results such as product/service adoption and loyalty. Being customer-centric as a company and in your Marketing is not optional.

Enterprise Management 174

Enterprise Management Peer-to-peer Marketing Management Forrester 174

Strategic-IC

AUGUST 23, 2023

We know that B2B companies that win the trust of their customers experience increased engagement, loyalty, and advocacy. Where one might be struggling to gain traction in a competitive market, another might be focused more on establishing customer loyalty. Maybe that means supporting your client with a workshop.

Account Based Marketing 62

Account Based Marketing ABM Ad Building Marketing Proposals 62

Unbounce

MAY 8, 2019

A 2017 study from SoDA and Forrester asked agencies which strategies would have the most significant impact over the next 2-3 years. Andrew Miller of Workshop Digital puts it this way: If you’re not converting traffic into leads, then you’re just spending more and more money and you’re not getting better and better results.

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

Martech Advisor

DECEMBER 17, 2019

A Forrester research says, ‘Business success is always defined by the quality of the overall customer experience’ Since it’s the secret juice behind most successful brands, a lot of business leaders have spoken about it. “The way to a customer’s heart is much more than a loyalty program. Shashi Seth , Sr.

Leads 57

Leads Lead Marketing Qualified Leads Viral Marketing 57

Content4Demand

JANUARY 7, 2020

Event marketers can offer registration packages at different price levels for sessions only, sessions and special events and an all-inclusive package with pre-conference workshops. Forrester Principal Analyst Ryan Hart talks about this in The Use of Behavioral Science Has Moved Beyond Marketing. Packages require less decision-making.

Webinar Metrics 54

Webinar Metrics Peer-to-peer B2B Marketing & Strategy 54

Single Grain

OCTOBER 11, 2019

3) Increase Brand and Customer Loyalty. Research from Forrester found that consumers are 57% more likely to become loyal to a brand that demonstrates real human communication. For example, sponsoring a festival is far less expensive than hosting a dedicated workshop. Classes and Workshops. What is the goal of your event?

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Now you may wonder, “ How do we build a community?

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100