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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

This can include an array of out-of-box ideas such as direct mail ideas, personalized videos to LinkedIn InMail campaigns & much more. . According to a report by Forrester, B2B marketing teams allocate more budgets to in-person events than any other form of investment. .

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

He associates impactful ads as indispensable tools that engage audiences’ imagination. According to a survey by LinkedIn, 62% of the B2B brands found that video content is more beneficial in building brand awareness than plain text. He advocates for the value of expressing brand ideas via ads.

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How B2B Brands can benefit from Programmatic Marketing

Valasys

Programmatic advertising is the use of automated tools & technologies based on the principles of artificial intelligence (AI) and machine learning (ML) for media buying. The marketing technologies associated with programmatic ads are subject to constant change and LinkedIn itself offers the prime ad real estate leveraging programmatic.

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99 B2B Marketing Statistics to Back Your Bets

Televerde

Nearly 9 in 10 (87% to be exact) companies use video as a marketing tool today. LinkedIn has over 560-million users in over 200 countries. LinkedIn, 2019). LinkedIn generates more total conversions than Facebook and Twitter combined! LinkedIn, 2019). Forrester, 2017). MarketingProfs, 2019). Hubspot, 2019).

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10 Interesting Digital Marketing Stats

Navigate the Channel

3 More than 86% of B2B marketers use LinkedIn to drive sales. While it’s true 94% of B2B marketers use LinkedIn, more than 66% regard the platform as the most effective social media tool in the B2B marketing space. # This LinkedIn post has an interesting take on B2B marketing.

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90 CRO Tips from 42 Shopify Experts

Convert

You’ll also find a list of all 42 contributors at the end of this guide, including their LinkedIn profiles. According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. Rafael Romis, Founder of Weberous Web Design. Use an A/B testing tool to get started.