Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI Media 55

Valasys

DECEMBER 4, 2019

Amidst all the what-ifs & substitutes being looked for cold calling, the ground reality is that cold calling has thrived & still remains a major revenue initiator & prospecting tool for Fortune 500 companies, as well as the start-ups. Cold calling is effective. What’s better is the warm calling.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers. What do you think?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 InsideView also tells you who you are connected to in Facebook or LinkedIn. on how should agencies of the future be organized.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Televerde

NOVEMBER 3, 2020

It requires a mix of capabilities and combines both “left- and right brain skills” and leverages Marketing Technology (MarTech) including Marketing Automation, and a new generation of Marketing Analytics tools and solutions. Connect with her on LinkedIn and follow her on Twitter. Join him online: Twitter and LinkedIn.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Valasys

SEPTEMBER 26, 2019

In the previous sections of the blog, we have unraveled how brands can define, measure & optimize their social media KPIs for channels such as Facebook , Twitter , Instagram & LinkedIn. In the current section, let’s delve into how brands can strategize, define & optimize their social media KPIs for YouTube.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

AUGUST 12, 2019

This can include an array of out-of-box ideas such as direct mail ideas, personalized videos to LinkedIn InMail campaigns & much more. . It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI).

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Oktopost

NOVEMBER 12, 2020

An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . So before diving into which data analysis tools are best, it’s worth it to have a brief refresher on what they are precisely. What are data analysis tools?

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

Valasys

JULY 29, 2019

He associates impactful ads as indispensable tools that engage audiences’ imagination. According to a survey by LinkedIn, 62% of the B2B brands found that video content is more beneficial in building brand awareness than plain text. He advocates for the value of expressing brand ideas via ads.

Analytics 49

Analytics Marketing AI Work Management Marketing Management 49

Marketing Insider Group

JANUARY 26, 2021

Return on marketing investment (ROMI) can be tough to navigate, but with persistent research, you can optimize the channels that are working in your favor and pull back marketing spend on the tactics that aren’t. LinkedIn is the most beneficial for B2B marketers thanks to its extensive retargeting features, while Facebook suits B2C marketers.

Marketing Budget Creation 341

Marketing Budget Creation Marketing Budget Planning Budget Programs 341

Valasys

SEPTEMBER 4, 2019

Investment is calculated by adding total labor cost (Time) associated with social media tools, the monthly or weekly cost of using these products or services & the advertising budget. Tools to measure Social Media Metrics. PostRank: This is a great tool to measure the performance of content with RSS feed. PANEL DISCUSSION.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

markempa

APRIL 12, 2007

« Your questions answered on Lead Generation via Podcasts | Main | On B2B Demand Generation tools and Lead Generation Dashboards » Closed-Loop Marketers More Likely to Reach ROMI Goals As Ive written before, Im a big proponent of using closed loop feedback to improve marketing and lead generation ROI.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Content Marketing Institute

NOVEMBER 16, 2017

This data, gleaned from a tool like Google Analytics , gives a sense of what has happened – the historical results such as cost per link, click-through rates, and so on. For example, LinkedIn conducted A/B testing on sponsored content – native advertising in the feed – to determine which word performed better, “guide” or “e-book.”

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

Valasys

AUGUST 6, 2019

Embrace AI to psychoanalyze customers’ behavior s & for precognitive marketing: AI over the past five years has evolved as an indispensable tool to complement B2B marketing endeavors. Get the most out of LinkedIn’s Surge: This vitality by LinkedIn in B2B marketing is impeccably unmatchable.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

SEPTEMBER 25, 2019

A popular content syndication technique is cross-posting the blog posts to websites like Medium, Quora or LinkedIn with a tagline at the bottom such as, “Republished with Permission _” or “The post first appeared on _”. Old pieces of content can be syndicated on the third-party websites. Utilize the websites that naturally syndicate content.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

SEPTEMBER 13, 2019

Programmatic advertising is the use of automated tools & technologies based on the principles of artificial intelligence (AI) and machine learning (ML) for media buying. The marketing technologies associated with programmatic ads are subject to constant change and LinkedIn itself offers the prime ad real estate leveraging programmatic.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Televerde

OCTOBER 30, 2019

Nearly 9 in 10 (87% to be exact) companies use video as a marketing tool today. LinkedIn has over 560-million users in over 200 countries. LinkedIn, 2019). LinkedIn generates more total conversions than Facebook and Twitter combined! LinkedIn, 2019). MarketingProfs, 2019). On video marketing: 19. Wyzowl.com, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

SnapApp

FEBRUARY 5, 2019

Other popular activities listed as significantly helpful include automating email messages from marketing (50%), standardizing email templates used throughout the sales process (28%), lead scoring (22%), and implementing meeting-booking tools so prospects can schedule time with salespeople easily (22%).

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Valasys

OCTOBER 3, 2019

Most of the companies spend a considerable amount of their time & resources in trying to define & measure the social media KPIs like FB , Twitter , Instagram , LinkedIn , YouTube , Pinterest, etc. . “How to set Social Media KPIs” remains a vital question at the back of the head of every marketer.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

AUGUST 28, 2019

Technology has involved & marketing automation tools allow the marketers to collect data from n number of sources – reflecting on the explicit & implicit buying decisions of the prospects. By identifying new tools, B2B marketers can improve their arsenal of business tools for optimized sales revenue.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

APRIL 3, 2020

To be successful in B2B eCommerce businesses need to use analytics and BI-tools. The BI-tools help identify the unique attributes of each segment and personalize the content they use to interact with the customers across omnichannel based on those insights. Handle the Complexity of Your eCommerce Businesses.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Navigate the Channel

JUNE 7, 2023

3 More than 86% of B2B marketers use LinkedIn to drive sales. While it’s true 94% of B2B marketers use LinkedIn, more than 66% regard the platform as the most effective social media tool in the B2B marketing space. # This LinkedIn post has an interesting take on B2B marketing.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Anteriad

APRIL 25, 2023

All of the tools and efforts utilized in the effort are part of the campaign. Marketing automation Marketing automation is the use of tools and data to ensure that businesses are marketing to the right clients – those that have shown interest in the product or service – and are reaching the right leads as well.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

All of the tools and efforts utilized in the effort are part of the campaign. Marketing automation Marketing automation is the use of tools and data to ensure that businesses are marketing to the right clients – those that have shown interest in the product or service – and are reaching the right leads as well.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convert

OCTOBER 25, 2022

You’ll also find a list of all 42 contributors at the end of this guide, including their LinkedIn profiles. Rafael Romis, Founder of Weberous Web Design. Using tools like Hotjar.com and Userfeel.com are highly recommended for this. Use an A/B testing tool to get started. Or grab a coffee and start at the beginning.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59