Remove Forrester Remove Linkedin Remove PPC Remove Webinar
article thumbnail

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Linkedin Ads.

article thumbnail

Hinge’s Fab Five: January 2014

Hinge Marketing

This is an interesting article for businesses that are running pay-per-click (PPC) campaigns. Short and to the point, this post brings to light how to optimize your PPC campaigns for metrics like cost per lead (CPL) and conversion rates with step-by-step instructions for use in Google AdWords and your Bing account. By: Ashley R.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

17 Silly Missed Lead Generation Opportunities

Hubspot

That's why you spend hours upon hours creating ebooks , perfecting webinar slides, and building up your arsenal of offers. Check out HubSpot's webinar page and ebook page as examples. Within ebooks, webinars, and other offers is also a great time to introduce a middle-of-the-funnel offer to help move them through the sales cycle.

article thumbnail

B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. However, buyers are still educating themselves with white papers, case studies, and webinars.

article thumbnail

Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Here’s the results for my friend and client Indra Gardiner from Bailey Gardiner in San Diego: Amazing, no? Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

article thumbnail

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Webinar Marketing Statistics. 59% of registrations occur in the last week before the webinar date. Additionally, 33% of webinar signups occur on the day of the webinar, which demonstrates the importance of getting your webinar timing right to attract more attendees. Forrester ). LinkedIn ).

Stats 268
article thumbnail

How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

To face this challenge, it’s important to look for an event platform you can use for any type of event – webinars , virtual , in-person, hybrid , or on-demand – and that has a wide range of interactive features to keep HCPs engaged. Pay-per-click (PPC) ads: Use PPC ads on search engines like Google to drive traffic to your website.