Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Biznology

JUNE 10, 2016

Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Even though marketers have the most pull as they add the most value, we have found that in many cases, marketing’s influence on LinkedIn is minimal.

Top of Funnel 80

Top of Funnel Linkedin Paid Search Agency B2B Thought Leadership 80

Biznology

FEBRUARY 23, 2018

Readers can visit Koyne Marketing , follow me on Twitter ( @sgersh ), or connect with me on LinkedIn. More analysts are covering the subject, with Laura Ramos at Forrester and SiriusDecisions publishing some interesting research on building your customer marketing organization.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Biznology

SEPTEMBER 22, 2014

98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 50%-70% of the buying process happens before salespeople get involved (source: Forrester ). 98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ).

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Blast Campaigns 80

Biznology

FEBRUARY 24, 2014

54% of people come to a website from a search engine (source: Forrester ). GENERATE OUTREACH AND VISIBILITY WITH SOCIAL MEDIA: Your social network pages like Facebook, Twitter, LinkedIn and Google+ not only provide outreach but additional ranking on search pages so your business can appear multiple times on a search page.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

NOVEMBER 3, 2016

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. And, the same thing happens when you do not take a rifle approach and focus on targeted audiences on LinkedIn. So, why aren’t we taking an account-based marketing and selling approach on LinkedIn?

Account Based Marketing 80

Account Based Marketing Enterprise Management Work Management Marketing Management 80

Biznology

JULY 21, 2016

I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media.

Social Media 80

Social Media Linkedin Media Forrester 80