Forrester Leads Search Engine Marketing SEM 
QuanticMind
MAY 23, 2019
Marketing leaders know that they must measure results in order to ascertain the effectiveness of their overarching strategy and justify budget assignment, yet too many have been paying attention to the wrong data points. Comparing key marketing metrics against financials will uncover uptrends, dips, and seasonal impact.
Biznology
DECEMBER 6, 2012
In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. Search was called out in only a few of their plans.
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WebMarketCentral
NOVEMBER 7, 2007
It's generally not a terribly expensive proposition, the results are easy to track, it's generally not a core competency of the internal marketing team, and, again in the words of Hotchkiss, "search works because it's the customer driving the process, not the advertiser." And when that happens with search, the numbers are obvious.
Online Marketing Institute
NOVEMBER 2, 2009
unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.).
Marketing Insider Group
OCTOBER 14, 2010
Paid search is an important part of our marketing mix and one that has driven…(fill in something quantifiable like sales, leads or contacts followed by the number of total impressions because that usually sounds like an impressive number). This has given me a fantastic lens from which to view B2B search.
Valasys
MARCH 12, 2019
Market research firm Hansa Cequity found out that marketers have increased investment due to the rise of contextual marketing and the convergence of MarTech and AdTech. According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022 !
GreenRope
DECEMBER 14, 2016
For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. Show the lead you are paying attention to what they want and where they came from. Am I right? Am I right?
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