Paul Gillin

MAY 31, 2010

New England’s high-tech community is a perpetual also-ran to Silicon Valley despite our concentration of great educational institutions and a record of IT innovation that stretches back to Jay Forrester. MITX has done a lot to nurture New England technology talent and get entrepreneurs the recognition they deserve.

Forrester 50

Forrester Social Media Tagging Communities 50

Paul Gillin

JANUARY 25, 2012

Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again. If you lead with your wall, you’re missing an opportunity. Fitness has a variety of other offers on its Facebook presence, but it leads with the simplest one. Tip #2: Make your offer shareable.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

AUGUST 4, 2011

Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. I’m personally not a big fan of tracking page likes as a measure of success, particularly since Forrester has estimated that less than 15% of people who click that button ever return. SAP plays inline videos.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50