Marketing Interactions

NOVEMBER 29, 2021

Forrester finds that buyer interactions have increased to 27 (across both marketing and sales) from 17 only two years ago. But if a buyer fills out a form to download a PDF, they’re going to share the PDF without you having visibility to that interaction. Completing all those “jobs to be done” requires a wealth of information.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Marketing Interactions

JULY 18, 2021

Forrester Business Technographics® Marketing Survey, 2020). Some of these shifts will be inferred by the transfer of information during an interaction, along with monitored behavior and activity that can be assessed to verify the degree of the shift. In fact, 95% of buyers say they are unlikely to respond to them.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

Marketing Interactions

APRIL 14, 2019

Given that Forrester finds that 62% of buyers say they can develop selection criteria or finalize a vendor list based solely on digital content, marketers must use technology to effectively grow engagement with buyers. The post Content-Driven Conversations: The Future of B2B Engagement appeared first on Marketing Interactions.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Marketing Interactions

MARCH 25, 2023

A recent report from Forrester, The Future of B2B Content , makes a solid point about the risks of product-focused content that fails to resonate. appeared first on Marketing Interactions. Sixty-nine percent of customers are unlikely to expand contracts if content isn’t helpful or valuable.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

Marketing Interactions

AUGUST 1, 2021

According to Forrester, only 22% of B2B companies have fully integrated their brand and demand marketing functions. Therefore, brand supports and activates demand while demand completes the virtuous loop of delivering on the promises made by brand interactions to acquire customers, thereby creating advocates that evangelize the brand.

Demand 69

Demand B2B Marketing Brand Identity Branding 69

Marketing Interactions

JANUARY 30, 2017

This happens because B2B marketing is often based on a set of one-off, one-way interactions defined by what we believe the audience should do, whether it’s fill out our form, register for our webinar, share our blog post, follow us on social media, and more actions focused on us. Embracing these three pivots will help to make this happen.

B2B Marketing 73

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 73

Marketing Interactions

SEPTEMBER 30, 2018

According to Forrester Principal Analyst Mary Shea, “Your buyers want contextual interactions with both human and digital assets across a holistic, but non-linear journey.”. The post The Relevance Maturity Matrix Helps B2B Marketers Close the Gap appeared first on Marketing Interactions.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58