Golden Spiral

MARCH 10, 2022

Up to 50% of healthcare consumers reported that word-of-mouth was a top factor. Case studies are a formalized version of word-of-mouth. A Statistic to Cite. My favorite is “concreteness,” the process of comparing your statistics to items, places, or icons your audience knows well. A Vision to Cast.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Valasys

FEBRUARY 10, 2020

In an era of omnichannel marketing, marketers need to connect to customers at every touchpoint, analyze their multi-intent & accordingly, need to work out ways to deliver customer expectations. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). higher brand awareness, 1.5x

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. trillion each year from competitors that don’t, according to Forrester.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. That would be two strategies, not one. It was FREAKY. It was FREAKY.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Inbox Insight

NOVEMBER 13, 2018

Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. Earned media is publicity and engagement you’ve won through non-paid marketing efforts: SEO is one of the most important, along with Word of Mouth (WOM), rating and reviews, and arguably influencer marketing.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52