Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Businesses with advanced data-driven strategies are 3 times more likely to achieve double-digit growth than organizations that are not.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Jesse Darsinos did an excellent job covering the basics of 1:1 sales outreach and humanizing the sales process for top prospects in his recent blog post. Intent Data. percent to 10 percent.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Zoominfo

JULY 5, 2023

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Zoominfo

MAY 25, 2022

When used strategically, sales intelligence running with good data can drive insights into who, how, when, and why people make buying decisions. The more information business development teams know about prospects, the better they can tactically craft outreach that cuts through the noise and conveys true value.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Martech

DECEMBER 2, 2021

87% of marketers believe ABM helps them convert more of the pipeline, 86% believe it helps them close more deals, and 83% believe it can deliver intent data that sales can use, according to those surveyed in Renegade’s 2021 State of ABM Report. “If Belief in the sales value of ABM. Image: Renegade.

Account Based Marketing 136

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 136

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. But as we went through the purchasing cycle, I learned that TrustRadius had the ability to bring category level buyer intent data from the platform into our systems.”.

Buying Cycle 83

Buying Cycle Intent Ideal Customer Profiles Planning 83

6sense

NOVEMBER 2, 2021

Principal of Product Marketing (and former Forrester VP & principal analyst) Kerry Cunningham , you’ll learn: What the Dark Funnel is and what kinds of intent data it contains. Where it resides — both in terms of internal and external data sources. The Dark Funnel is brimming with anonymous buyer intent data.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

Madison Logic

AUGUST 26, 2020

Forrester Research Principal Analyst Mary Shea predicts that because of COVID-19 and social distancing, face-to-face interactions in a sales cycle will decrease to 5-15% of the total engagement a seller has. Tool 2: Intent Data for Account Prioritization and Insights. Sales is an even tougher job than usual these days.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Madison Logic

AUGUST 2, 2023

With data-driven ABM, you engage with an account at a level that demonstrates empathy in a way other B2B tactics don’t. According to Forrester , 56% of marketers validate this approach, saying personalized content is key to a successful ABM strategy. Let’s explore the 4 practices of using data in ABM: 1. And it works.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Content AI has reached an exciting and disruptive maturity inflection point.

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

ClickZ

OCTOBER 18, 2019

The upgrade also includes more machine learning capabilities which enable marketers to trigger outreach based on opportunity stages, first-party response and engagement data, and predictive intent data. Terminus B2B Account Graph Visualization. Users can set up rules to automatically act based on the system’s findings.

Account Based Marketing 49

Account Based Marketing ABM Marketing Automation Services Bombora 49

DiscoverOrg

AUGUST 7, 2018

Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. Here is a comprehensive introduction to intent data – and how sales and marketing teams are using it to beat competitors to the door, and shortcut a long sales cycle. What is Intent data?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

SalesIntel

FEBRUARY 1, 2022

A Top-Down analysis starts with the highest size estimate possible and reduces it using data and assumptions about your company and industry. In a top-down approach, TAM is determined using industry data, market surveys, and research studies. You can identify those using technographic + Buyer Intent data. .

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

A Top-Down analysis starts with the highest size estimate possible and reduces it using data and assumptions about your company and industry. In a top-down approach, TAM is determined using industry data, market surveys, and research studies. You can identify those using technographic + Buyer Intent data. .

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Valasys

APRIL 15, 2020

Execution of effective nurturing strategies has innumerable benefits as is evident from the data collected by several marketing research agencies. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. Read more on Everybody Loves a Personalized Email. Wrapping Things Up.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Valasys

AUGUST 12, 2019

They need to build a messaging platform & determine the pace of their outreach. . Analyzing the data over a while, allows the marketers to deduce which pieces of content they need to adhere to & how the ABM campaigns must be manipulated & split-tested time & again to optimize the sales conversions.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. And Lavender, a sales writing assistant, generates personalized emails for any occasion based on buyer intent data. Should salespeople use AI for email copy and outreach?

Marketing AI 61

Marketing AI Top of Funnel Lead Ranking Work Management 61

Zoominfo

OCTOBER 5, 2021

According to a Demand Gen Report Survey, 80% of companies that leverage intent data say it helped with ABM account prioritization and scoring. Here are five ways intent data can improve your ABM campaigns. 5 Ways Intent Data Can Improve Your ABM Campaigns 1. But that just scratches the data surface.

Intent Data 100

Intent Data Account Based Marketing ABM Intent 100

DiscoverOrg

AUGUST 7, 2018

Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. Here is a comprehensive introduction to intent data – and how sales and marketing teams are using it to beat competitors to the door, and shortcut a long sales cycle. What is Intent data?

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

6sense

SEPTEMBER 14, 2021

According to a Forrester report , 62% of B2B buyers say they can now develop selection criteria or finalize a vendor list based solely on content that exists on the internet. Power Your Sales Gifting With Intent Data With 6sense And Alyce. We thought you’d never ask. The world of prospecting no longer has to be a guessing game.

Sales Management 62

Sales Management Intent Data Intent Top of Funnel 62

Zoominfo

MARCH 21, 2023

In a survey from LinkedIn and Forrester Consulting , 90% of sales and marketing professionals agreed their teams are misaligned across culture, strategy, process, and content — even though 90% also agree that alignment is better for the customer. And disjointed platforms are painful to integrate and manage.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

6sense

MAY 10, 2017

Since all the outreach activity is tied directly to those accounts, if you don’t choose the right ones, you’re hosed. And if you don’t get your sales and marketing teams aligned on the same accounts, you’re also hosed. Obviously the core of every ABM strategy is the account list.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Madison Logic

DECEMBER 14, 2023

Forrester predicts that over 70% of buyers will complain about the collateral vendors share due to growing frustration over poor personalization and failure to demonstrate understanding their business needs. And finally, there’s the human element. Make sure to provide clear and easy-to-find instructions on how to do this.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. This data can come from your own first-party data in your CRM. It can also be acquired through tools such as Intentive or Audience Explorer that show you what buyers are looking for when researching online. Drift, Outreach).

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

DealSignal

MARCH 22, 2023

With lead enrichment, the data platform can provide those extra details your team needs to better score the lead—such as work experience, job title, persona fit, education, location, and more. These details will also aid you in other lead-generation strategies, like prioritizing sales outreach and personalizing nurture campaigns. #2

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

6sense

AUGUST 29, 2021

Back in 2019 (which feels like about 12 years ago now), Forrester predicted that by 2025, B2B demand generation efforts would focus predominantly on accounts, not leads. More importantly, we knew why they were on our site, thanks to our intent data. ABX is no longer a hot new trend or buzzword, it’s become the norm.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 62

DealSignal

JUNE 3, 2021

With lead enrichment, the data platform can provide those extra details your team needs to better score the lead—such as work experience, job title, persona fit, education, location, and more. These details will also aid you in other lead generation strategies, like prioritizing sales outreach and personalizing nurture campaigns. #2

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Engagio

JULY 30, 2018

Typically, investing in data to support these actions is required for ABM. For example, intent data uses the content people are reading on third party sites to identify which accounts might be actively researching particular solutions. ” The Forrester New Wave TM : ABM Platforms, Q2 2018. Steven Casey, Forrester.

Account Based Marketing 100

Account Based Marketing ABM Work Management Marketing Management 100

Strategic-IC

OCTOBER 12, 2021

Remember that your ABM target list should be dynamic as you promote and demote accounts based on the latest data. To get ahead with account selection: “Intent data allows you to really hone in on, with laser precision and zero waste, the opportunities that are most likely to convert.” - Jon Clarke, Founder at Cyance.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Madison Logic

MARCH 25, 2022

job title), firmographic criteria (such as location or company size), technographic data (whether they use a competitor or a complementary solution), or how closely they match your ideal customer profile (ICP). Use intent data to serve the right content at the right time. For example, you could segment by demographics (e.g.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

Full Circle Insights

JUNE 27, 2022

Forrester, an advisory company well known for its impact in the marketing landscape, continues to provide confirmation of ABM importance with their development of the Forrester B2B Revenue Waterfall. . How to Guide: Creating a Flow for New Outreach Event Campaigns. Rethinking B2B Marketing Outreach?

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Sales Management 52

Full Circle Insights

DECEMBER 14, 2022

The Forrester B2B Revenue Waterfall is a popular choice because it uniquely captures the opportunities in ABM and accurately represents the B2B account journey. In the Forrester B2B Revenue Waterfall, Job #1 for marketers is to move accounts to the “prioritized” stage, which is equivalent to a marketing qualified lead (MQL). .

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Funnels Top of Funnel 52

Full Circle Insights

JUNE 27, 2022

Forrester, an advisory company well known for its impact in the marketing landscape, continues to provide confirmation of ABM importance with their development of the Forrester B2B Revenue Waterfall. . Rethinking B2B Marketing Outreach? Full Circle University SEO Series: Defining B2B Lead Generation.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Sales Management 52

Full Circle Insights

FEBRUARY 28, 2023

. “Together we are creating more streamlined and effective workflows so customers on both sides can follow a comprehensive ABM funnel that includes our robust intent data.” ” This new integration leverages 6sense intent data to identify accounts that revenue teams should target as well as buying stage predictions.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52