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SEO is the Top Skill for Digital Marketers

Biznology

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. Why is SEO such an important skill for digital marketing?

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Why It’s Significant: This report provides a one-stop location for information on Internet usage, social media adoption, and mobile penetration worldwide and across key geographical markets. Jennifer Slegg has documented most of the new guidelines in her SEM Post coverage, highlighting key points SEOs need to know.

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? For B2B marketers, this is highly prized information. Each contact record is built with unprecedented speed and accuracy and is TripleCheck® validated to ensure all information is 100% correct.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments.

Twitter 100
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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

Search Engine Optimization (SEO) – this is the ultimate no-brainer. There are lots of excellent articles on SEO that provide guidance and tips. If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority. So how should your prioritize spending for next year?

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#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

However with an on-going stream of tweets and great recaps being posted across the web, you can get a lot of information even on the sessions you missed. There are a lot of very cool tools out there ready to give you some killer information. The information that came out of each session was useful and actionable and worth the cost.

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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

Ask your customers where they go online to find useful information – perhaps even how they found you. The four most effective vehicles for inbound marketing are: Paid Search (SEM). Search Engine Optimization (SEO). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions.