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Channel, partner, and ecosystem tech is one of the hottest categories in martech today

chiefmartech

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. These are just a representative sample — and worth noting that many vendors in the space span multiple categories. Disclosure: I manage HubSpot’s platform partnerships.).

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Tech Talk with Talon.One: Managing your promotion stack with ease and efficiency

ClickZ

According to Forrester research, over three-quarters of US adults belong to at least one loyalty scheme. ” Talon.One offers integrations with a wide range of technology stack companies such as Optimizely, Braze, Hubspot, Salesforce, SAP and Adobe. However, they also think that the majority of these schemes are similar.

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Sales Pipeline Stages Aren’t Enough

Akoonu

Here’s a sample representation. The fact that Forrester found that expertise in lead nurturing results in a 50% increase in sales-ready leads is disturbing. Hubspot found that only 8% of salespeople say leads they receive from marketing were very high quality— this is alarming. This is where the revenue journey comes in.

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How to Leverage Social Intent Data in Your Next Nurturing Campaign

Hubspot

According to Forrester's Business Technographics Survey in 2016 , buyers use 15 vehicles during the Discover stage. Here is a sample report you can run to compare the minimum lead score of the different keywords identified in step 1. This is known as the Discover stage within the buying journey.

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The Key to Driving Consistent Growth: Understanding Costs

Hubspot

Here’s a sample calculation based on one year (note: you can run this calculation for any period of time, but for this post every example is based upon one year): In this case, it cost this company just under $20,000 to acquire each of their 17 new customers. Given the nature of their business, our sample company is in a reasonable range.

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17 Actionable Tips to Improve Free Trial Conversion Rate

Optinmonster

Sampling your social media followers and learning about their preferences and interests from what they share online. Here’s an example from HubSpot. According to research by Forrester , with buyers who chat before making a purchase, there is a: 10% increase in average order value. It helps make sales, too.

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17 Actionable Tips to Improve Free Trial Conversion Rate

Optinmonster

Sampling your social media followers and learning about their preferences and interests from what they share online. Here’s an example from HubSpot. According to research by Forrester , with buyers who chat before making a purchase, there is a: 10% increase in average order value. It helps make sales, too.