Forrester Hubspot Multi-Channel Segmentation 
Only B2B
JULY 5, 2023
HubSpot reports that companies with effective demand generation strategies can generate 50% more leads at a 33% lower cost per lead, showcasing the importance of adopting successful strategies. Personalization and Customer Segmentation: Personalization plays a crucial role in demand generation success.
ClickZ
JANUARY 22, 2020
In its first ever Marketing Automation Technology Forecast, Forrester had also predicted that the global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. Hubspot is currently one of the most popular marketing automation tools. Perfect for: Content Marketing.
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Mailmunch
APRIL 26, 2021
Segment and personalize email content. Personalization is the number one tactic marketers use to enhance email performance, while audience segmentation is the number one strategy they use to boost engagement. By segmenting your audience, you’re able to categorize potential buyers by their interests. Think about it this way.
SmartBug Media
MAY 10, 2022
In a recent Forrester Research mission study conducted on behalf of RollWorks , marketers said it’s just as challenging to retain customers and grow existing accounts as it is to convert leads into net new opportunities. Multi-channel campaigns, relationship building, and other efforts can help you reengage them.
Hubspot
AUGUST 5, 2011
A 2011 report released by Experian on digital marketing trends highlights the gap between the multi-channel data that most companies have and the insights they need to improve their marketing. “Even though most companies are doing multichannel marketing, very few are truly integrating their cross-channel initiatives.
Hubspot
FEBRUARY 24, 2015
Today’s CMOs will also “step forward and take responsibility for turning the enterprise toward the customer, evolving their role into the engine that fuels customer-centric company growth,” according to Forrester Research. Today’s consumers don’t think in channels. 1) Be a Data Wizard. 2) Be Customer-Centric.
Hubspot
MARCH 15, 2016
Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). It’s time to think beyond the inbox.
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