Valasys

FEBRUARY 20, 2020

According to Kate Leggett, Vice President & Principal Analyst at Forrester , customer relationship management ensures that customers realize the economic value of their investments. They can also measure customers’ growth as the best sign of business success is growth.

Lead Ranking 52

Lead Ranking Churn Rate Lead Scoring Work Management 52

SnapApp

APRIL 25, 2018

I've seen more B2B tech companies utilizing influencer marketing (vs. traditional social media advertising like buying Facebook ads). Each year, I write/market this report which features insights from over 100,000 developers. What's your biggest challenge as a B2B tech marketer? . Growth marketing is the future.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

6sense

DECEMBER 10, 2021

This strategic segmentation maximized the efficacy of our programs and media spend,” Casey explained. The company had to reevaluate its go-to-market approach. Aida Kamber (VP of Growth Marketing) and Dorothy Milazzo (Sr. 6sense: Why Marketing Has Historically Been Wrong . 63pp MQL quality. 307% organic traffic.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Hubspot

OCTOBER 2, 2019

Leveraging your CRM is the secret to experience driven marketing. Experience driven marketing isn't just a buzzword -- it's your secret to growth. Forrester research found that companies who said they were focused on experience grew 40% faster and increased customer lifetime value by more than 60% versus those who weren't.

CRM 76

CRM Work Management Marketing Management CMS Development 76

SnapApp

APRIL 25, 2018

I’ve seen more B2B tech companies utilizing influencer marketing (vs. traditional social media advertising like buying Facebook ads). Each year, I write/market this report which features insights from over 100,000 developers. What’s your biggest challenge as a B2B tech marketer? Developer Hiring Landscape.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Engagio

OCTOBER 13, 2020

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. Marketing was the “owner” of email, controlling the keys to customer communication.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Engagio

OCTOBER 1, 2019

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. Marketing was the “owner” of email, controlling the keys to customer communication.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

SnapApp

OCTOBER 3, 2017

Companies that have adapted to this change are seeing real bottom line benefits: Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue – Forrester Research. If somebody in marketing complains about sales, I ask, would you like to work in sales?

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Contently

APRIL 24, 2019

Roughly two-thirds of marketers created more written, audio, and visual content year over year. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources.

Budget Programs 167

Budget Programs Top of Funnel Ad Building Content 167

chiefmartech

MARCH 14, 2017

The next pair of TED-style talks will start with How Pandora Leveraged Marketing Analytics to Make Real-Time Decisions that Drive Results with Lisa Sullivan-Cross , VP brand and growth marketing at Pandora , and Mike Driscoll , CEO of Metamarkets. Later in the afternoon, you can catch a double-header set of TED-style talks.

Enterprise Management 47

Enterprise Management Planning Work Management Marketing Management 47

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Social media is a wild place to do business. Assets – Catalog, control, and deliver rich media assets from a central source.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98