Convince & Convert

JANUARY 11, 2017

Barry: You showed me a report published by Forrester, and in it is something that says, “Marketing needs to measure the sales opportunities generated and use data to continuously optimize the ROI achieved across a well-considered marketing mix.” You’re going to give the attribution to a Google search when, in fact, it was actually a tweet.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

SnapApp

DECEMBER 4, 2017

In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . Those days are long gone, and now the first page of Google is wildly competitive. A report by Google shows that businesses typically see 200% ROI from AdWords. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. 9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? Google has dis-intermediated the content business. A few people were so incensed they contacted me to say I was talking nonsense. Okay, okay.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

APRIL 25, 2018

In our agency, we recently helped our client rank on the first position of Google for a number of their ideal keywords--the result of a six month content campaign. . . . Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans. Asia Matos.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In our agency, we recently helped our client rank on the first position of Google for a number of their ideal keywords–the result of a six month content campaign. Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans. Asia Matos. Tracey Wallace.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Single Grain

JUNE 17, 2019

Using tools like Google Trends is a great way to analyze rising and falling trends in any niche, time period, country, and sub-region: BuzzSumo is another free content research tool. Trusted resources include government websites, research papers, and white papers by industry experts. Google Public Data. TechCrunch.

Tips 111

Tips Lead Scoring Lead Ranking Banners 111