Onalytica B2B

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Interview with Cory Munchbach

Onalytica B2B

Prior to joining BlueConic, Cory was an analyst on the customer insights practice at Forrester Research, covering the intersection of marketing strategy and technology and an expert in the marketing technology landscape. I have to admit that it was almost completely by accident!

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Interview with Zontee Hou

Onalytica B2B

Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award. Bio: Zontee Hou is the founder & president of Brooklyn-based consultancy Media Volery and co-lead of the respected Convince & Convert Consulting team.

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How do Influencers Impact the Media Agenda in AI?

Onalytica B2B

Conner Forrest. Paul Daugherty. 19,514,015. James Wilson. hjameswilson. 16,447,297. David Linthicum. DavidLinthicum. 13,951,612. Rana El Kaliouby. ConnerForrest. Spiros Margaris. SpirosMargaris. Mikko Hypponen. Brian Honan. BrianHonan. 1,471,395.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

A Forrester research study shows that “6.2% Compared to social media community management, influencer marketing is extremely cost effective – especially if you are struggling for internal marketing resource. of key influencers are responsible for 80% of the influence in social media”.

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5 Predictions for Influencer Marketing in 2016

Onalytica B2B

According to Forrester’s recent report by Nate Elliott entitled Vendor Lanscape: Word-Of-Mouth Platforms , there are 3 distinct focuses for tools in the word-of-mouth category: customer advocacy platforms, employee advocacy platforms and category influencer platforms. Maturing of Influencer Marketing Tools.

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How to get on Influencers’ Radars

Onalytica B2B

Target the ‘key influencers’ in the top tier- once a relationship has been built with them, this will naturally filter down to the wider network- after all, Forrester claim that 6.2% This is also a far more effective and efficient way to reach the wider influencer community.

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Interview with ?Shep Hyken

Onalytica B2B

There are so many companies that come out with great reports, I mean I love the Forrester reports and the Gartner reports that are spotting the trends and sharing information. Dennis Snow is another friend of mine, he’s a Disney guy and when he writes something I think it’s important to read it.