B2B Marketing Traction

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Thought Leadership is the New Black for B2B Marketers

B2B Marketing Traction

According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader. Forrester created a four-step IDEA thought leadership creation model: 1.) The old way of marketing features and benefits no longer works for B2B marketing success.

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Is Your B2B Marketing Provider Showing Jazz Hands or Results?

B2B Marketing Traction

Forrester Web Analytics Report for Enterprise from WebTrends. ” just add the words, “And all… …that… …jazz…!” ” Reviews of marketing analytic tools: Web Analytics Review by TopTenReviews. 10 Great Social and Web Analytics Tools by Search Engine Journal.

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B2B Marketers: Is Your Online Brand Working?

B2B Marketing Traction

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision.

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Do Your Website Visitors Feel Like They’re on Another Planet?

B2B Marketing Traction

” In the article Caldicott writes about a Forrester Group study that says brands today must be likeable through as many as 13 touch points. Certainly a company website is one of the most critical brand touch points. It should be designed not only to brand your company, but to welcome visitors and engage them in the brand.

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Recession Accelerates Marketing Trends Caused by Disruptive Technology

B2B Marketing Traction

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