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2015 Horoscope for Sales Executives: from Danmac the Magnificent

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The next time your boss gives you grief about your lack of prospecting, just let him know that HubSpot says prospecting doesn’t work. A happy day, and hopefully a smile or two are in my forecast for you today. Then again, some aren’t. B2B Sales'

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

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According to Aberdeen , 40% of the sales-forecasted pipeline among Best-in-Class companies is generated by marketing, compared with 22% among Industry Average firms and 13% within Laggard companies. Brian Halligan, CEO and Founder of HubSpot. Moreover, Best-in-Class companies report a 31.6% for Industry Average firms and a 6.7%