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How Storytelling + Data = The Most Compelling Content

Webbiquity

Storytelling is a powerful tool for building a long-term connection with your audience. studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving. What is data storytelling? Guest post by Mehdi Hussen. Image credit: RF._.studio

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What is Brand Salience? [+How Do You Measure It?]

Hubspot

Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23% ? Plus, consistently presented brands are 3.5 People who have studied brand salience have studied the human brain -- how do people recall information and how does a brand associate positive memory structure with their product?

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How Neuromarketing Could Revolutionize the Marketing Industry

Hubspot

In fact, the ad that generated the most emotional engagement in the study was ranked the least popular ad in USA Today’s Ad Meter. Brands could prove storytelling is the key to emotional resonance. Brands could prove storytelling is the key to emotional resonance. Neuromarketing Examples. The Neurochemicals Don’t Lie.

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How to define and share your core brand values effectively

Sprout Social

Another Sprout study found that 53% of people feel more connected to brands that share their values. We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Be sure to focus on your existing culture but also your aspirations for the future. Gather feedback.

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Can Your Brain Spot a Successful Content Marketing Idea Better Than You Can?

Content Standard

Sure, we can conduct some focus groups and get input from a diverse cross-section of our own teams (seriously, who doesn’t love bunnies?), But recent studies of brain activity seem to indicate that our brains can spot a winning idea better than we can. Study Reveals Our Brains Are Smarter Than We Are.

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The Psychology of Stories: The Storytelling Formula Our Brains Crave

Hubspot

Storytelling is a community act that involves sharing knowledge and values. ” This study demonstrates our tendency to personify abstract shapes and seek ourselves in the objects around us. If you do it right, storytelling could serve to be a really powerful marketing tool. Told any good stories lately? How do you do this?

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The Ultimate Guide to UX Design

Hubspot

Within UX design, there are a few different categories of study to understand. Once a UX project is completed, the designer and team will present a list of deliverables for review to a client or an internal team. This might include quantitative and qualitative data from user testing sessions and focus groups.

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