Porch Group Media

JANUARY 25, 2023

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: We know with any direct marketing campaign, having the right target is the number one rule of direct marketing best practices. Then there’s mobile behavior.

Email Marketing 98

Email Marketing First-Mover Advantage Privacy Policies Mobile Advertising 98

Martech Advisor

JANUARY 14, 2020

With smart cities, automotive tech, privacy, climate change, plant-based meat and dairy, personal care, and much more on the agenda – 5G and AI were the talk of the town. The advances in 5G tech will usher in a new era in mobile and mobile marketing, customer experience, and digital transformation.

Marketing Management 52

Marketing Management Advertising Agencies Privacy Mobile Advertising 52

Porch Group Media

AUGUST 31, 2018

billion consumers, is expected to play a pivotal role in transforming IPG’s data-driven marketing and first-party data capabilities. There is no question that a company’s internal first-party data is the most valuable starting point and should always be used as the foundation from which a 360-degree customer view is developed.

Purchase 40

Purchase Work Management Advertising Agencies Marketing Management 40

Porch Group Media

MAY 28, 2019

Facebook Video Mobile-optimized Facebook video lifts brand awareness to 67% percent. Many businesses today work with third party data vendors to help build audiences for upload into Facebook. Target Your First-Party Audiences and Look-Alike Audiences on Facebook. V12AudienceLink Facebook Advertising Solution.

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Source: RSG.

Privacy 121

Privacy Enterprise Management Marketing Management Lead Ranking 121

Tomorrow People

OCTOBER 3, 2022

First, the technologies we typically associate with the metaverse have matured. In his 2021 Facebook Connect keynote speech, Mark Zuckerberg announced the company’s vision for the metaverse, positioning it as the ‘next successor to the mobile internet’. So what’s behind the recent metaverse hype, and is it warranted?

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Tomorrow People

OCTOBER 4, 2022

First, the technologies we typically associate with the metaverse have matured. In his 2021 Facebook Connect keynote speech, Mark Zuckerberg announced the company’s vision for the metaverse, positioning it as the ‘next successor to the mobile internet’. So what’s behind the recent metaverse hype, and is it warranted?

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156