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The Truth about Cold Email

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Make sure your “From:” and “Reply to:” fields accurately represent you and your company. on their first cold email campaign – which took less than 30 minutes to set up within Salesforce.com. of Marketers are Leveraging Data, Are You?”. Sense of urgency: “I called. You didn’t answer.”. Be yourself.

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How Data Proliferation Evolves Sales and Marketing

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Again, data is leveling the playing field and making it possible to find clients where you least expect them. We looked at their marketing activity or presence in Salesforce.com; a LinkedIn keyword search for MongoDB; and for companies that had people listed with MongoDB as a skill. So, how do we find smoke? “So