The Effective Marketer

JANUARY 19, 2012

Customers are asked to offer a solution to a problem but they aren’t informed enough, aren’t experts in the field and have a limited frame of reference. In a Harvard Business Review article, Turn Customer Input into Innovation , Anthony Ulwick says “ companies go about listening to customers all wrong ”.

Focus Group 100

Focus Group Copyright CMO Social Media 100

The Effective Marketer

JUNE 19, 2012

After all, you don’t actually have to write much new content, just find interesting items on the Web and point others to them, becoming a hub for all that’s relevant to your field. However, doing content curation well means a lot more than just plastering your site with a bunch of synopses and links.

Curation 100

Curation Copyright Peer-to-peer RSS 100

The Effective Marketer

MARCH 22, 2012

For one, the rise of the “ Demand Center ” taking away tasks that were typically the domain of Field Marketing. Accelerate (help sales move deals more quickly through the pipeline). This all leads to a few things. But, more importantly, demand creation has become more complex, requiring increasingly specialized skills.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

APRIL 10, 2012

And what score will you attribute to different fields in your registration form (if you have one)? What score will people receive for opening but not downloading your offer? What score will you attribute to different offers on your landing page? Where To Go From Here. Don’t worry if this sounds like too much to digest.

Email Marketing 100

Email Marketing Campaigns Marketing Automation Services Landing Pages 100

The Effective Marketer

AUGUST 12, 2013

The emergence of affordable web-based data collection and analysis services has leveled the playing field for businesses of all sizes. An emerging narrative, thanks to an explosion of online data services, is that market research is no longer limited to big business and big budgets. New technology is emerging.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Customer Surveys 100

The Effective Marketer

AUGUST 12, 2013

The emergence of affordable web-based data collection and analysis services has leveled the playing field for businesses of all sizes. An emerging narrative, thanks to an explosion of online data services, is that market research is no longer limited to big business and big budgets. New technology is emerging.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Customer Surveys 100