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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

Headlines – A lot of headlines get a poor response in email marketing, websites, and adverts. Learn how to increase your response rate. Mail order advertising – What it teaches us and how we can apply it to our advertising. Psychology – Use Hopkins’ experience to direct people to buy and use your product.

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B2B Link Building Strategies That Really Work

KoMarketing Associates

This means that following the ever popular tactic of publishing high-quality content is no longer an option as the data suggests that organic links aren’t coming in (unless you’re a Wikipedia page). That being said, you need to know what kind of strategies you can rely on and even more importantly – how to implement them.

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6 Ways to Get Results from Your Video Marketing in 2021

Vidyard

For example, according to HubSpot’s recent study , marketing emails were being sent out in November at a rate of 75% higher than pre-COVID benchmarks, while response rates only went up by a measly 6%. The rapid shift to remote work has clearly shown us what works within a digital-first environment and what doesn’t.

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The Ultimate Guide to Marketing Campaigns

Hubspot

“The goal of my marketing campaign is to gather user-generated content from 100 customers via a branded hashtag on Instagram featuring our new product line by December 31, 2018.”. Follow-up email open rate. Opt-in conversion rate. Click-through rate. Conversion rate. Response rate. Click-through rate.

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How to Calculate Social Marketing ROI

Paul Gillin

Our impression-to-visit ratio (as measured by click-through rates) doubled this year versus last year.” According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” That’s an impressive result, but it isn’t a return. Customer loyalty.

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

In this post we’ll focus on optimizing response rates. Someone asked what they could do to attract even more leads and improve their response if they already had a content strategy in place. Biznology , June 30, 2010 Image via Wikipedia. Why Email Testing? This is a great question! Simplicity. Actionable.