The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham
The Forward Observer
DECEMBER 29, 2023
Headlines – A lot of headlines get a poor response in email marketing, websites, and adverts. Learn how to increase your response rate. Mail order advertising – What it teaches us and how we can apply it to our advertising. Psychology – Use Hopkins’ experience to direct people to buy and use your product.
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