Martech

JULY 11, 2022

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. This feature makes HubSpot more useful for managers tracking their team’s performance against goals. iOS 15 really messed with open rates.

CMS Development 102

CMS Development Privacy Protection Open Rate Microsite 102

Martech

MAY 18, 2022

Apart from the new user interface, which many find challenging to navigate, there is a laundry list of issues with the feature set in GA4—from no bounce rate metrics to a lack of custom channel groups. Transparency. However, the data may be stored in a geographic location that doesn’t have adequate privacy protection to the EU.

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Marketing Analytics Tools Privacy Privacy Protection Paid Search Agency 104

Convert

JANUARY 27, 2022

Intelligent Tracking Prevention (ITP) is an important Safari component that helps protect users from visitor tracking. It is a feature of Webkit , an open-source browser engine that powers Apple’s default browser. With the introduction of these laws that protect user privacy, browsers were forced to comply. What Is ITP?

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Privacy Classified Ads 52